Yesterday I had the chance to learn a little bit about INOA hair color. The process of application. The benefits/features and so on. I am here to tell you a little bit about what I learned, share with you a few articles of what I have discovered, give you my final opinions and most important ask those of you who have used INOA what they know and think of the line!
HERE ARE SOME THINGS I LEARNED:
What Is INOA?: INOA is a L’Oreal professional hair color that is an odorless, ammonia-free permanent hair color that delivers the performance of a traditional permanent based color line. INOA uses an Oil Delivery System technology that is unique to the process of how normal hair color works and processes.
What is the Oil Delivery System: It is an oil based delivery system that maximizes the hair color process, while giving the hair 2x more lipid protection (think of this as strength/moisture building).
The 3 Major Benefits:
1. The comfort – No ammonia/smell/smooth texture
2. The Integrity – The hair strength/moisture is not only maintained but is fortified.
3. Infinite Hair Color Power – The unique system of oil deliver and true pigment tones allow for more options and strength in the power of hair color.
How Does It Work/Use It?:
INOA is a 3 step mixing process. You mix a gel and developer then at that point you mix your pigment. Think of it like mixing your tubes of color in a sense. The actual color tubes are extremely small. You are in essence creating your more common tube of color. ** Note though it is not traditional color in any way.
Application: You start from the bottom and work your way up and you keep the hair as flat as possible. From that point you process and then do a dry emulsification into a wet emulsification. Which at that point you rinse.
** Note I am not an INOA educator nor do I endorse this process of application. This is what I picked up from what I learned and sharing with you guys. It is required that you have formal training with this color prior to any form of application which I do 100% recommend.
Lets take a look at some sites, reviews and comments around the web.
1. Well of course you should start with their site.
2. This was a great! look into the whole process and before & after shots.
3. Interesting blurb about how INOA will eventually take over other L’Oreal professional brands.
5. Fun blurb from American Salon, but some fun comments from stylists as well.
6. Some more interesting comments with a blurb.
MY THOUGHTS:
I want to do a little more research. It seem interesting. It also seems interesting how some one is arguing against the “ammonia free.” Clearly there was ammonia hydroxide – which I know to be an ammonia derivative. I am going to do a little more research on this product line and play with it to build a proper conclusion, but for those of you who have more hands on…
I WANT TO HEAR FROM YOU!!!
We just started using INOA. I love it. It does take a little longer with the steps but it is a little more expensive so the price/time factor weights itself out!
I am not sure how you would differentiate between ammonia hydroxide and ammonia. That is like saying if I put cocaine i Coca Cola it is not really cocaine because it is mixed in water. INOA has ammonia in their line. It is clearly labeled on their ingredients label. I am also not very happy with the results. I really dislike the tubes because it limits creatively mixing colors. Also, the grey coverage is very bad and the color fades quite quickly. However, as most L#39;Oreal products, it will be marketed heavily and be a success for them in spite of whether or not they have any integrity. Have you ever looked into L#39;Oreal#39;s history of animal testing? Absolutely despicable!
Tried INOA and lost so many clients because it dries the hair after the second coloring. I am going back to organics. Thank you for the article and information though. You have a very good site!
[...] So by now all of you INOA colorists out there are probably wondering where I am coming from calling this a revolutionary hair color, when on the surface this product seems to be the exact same thing as INOA – not to mention there is a connection between the two companies – L’Oreal. (Those of you who are not familiar with INOA, check out this write up “HERE” we did a wh… [...]
“Clearly there was ammonia hydroxide – which I know to be an ammonia derivative.” Actually, ammonia hydroxide is not a derivative of ammonia at all. Ammonia Hydroxide is, quite literally, ammonia water. Ammonia is a gas, so any product that contains ammonia actually contains ammonia hydroxide.
BTW – INOA is an absolutely horrifying product. The first color is good, but the second color ruins the hair.
The INOA line is very unpredictable and yields terrible results after the second color treatment. It dries out the hair and leaves it very porous. I’d recommend standing clear of this product as I have lost a set of valuable products. My rep was absolutely no help and I became certified and went to three additional classes in hopes of learning what I was doing wrong. It turns out that I was not doing anything wrong except selecting a bad product!
I’m pretty surprised to see so many people saying that inoa dries out the hair after the second application.. i’ve never seen inoa do anything but make hair shiny and healthy looking. especially since they came out with the 10 vol..i don’t know about everyone else but i think its amazing. great shade selection, lasts long..the only thing is sometimes gray coverage can be an issue, which is why they came out with inoa supreme. if anyone happens to use inoa supreme formulate a shade lighter on fine hair. it comes out really dark.