Tags: Salon Business

Chin Up!- (Long Road To Success)

by Tara
Categories: Inspiration, Salons, Stylists, Uncategorized
Tags: , , , , , ,
Comments: 4 Comments
Published on: March 14, 2012

Scrub-a-dub-dub!

I find that many new hairstylist get discouraged after a few months of being in a salon and not being as busy as they expected. I feel that this industry is kind of like an uphill struggle- but once you get to the top there are many bountiful rewards. It takes a lot of patience, focus, and determination to really be successful in this industry. As a hairdresser, you are really expected to be an entrepreneur as much as you are an amazing stylist. Often time new stylist are unaware of this and leave school unprepared for how it really is in salon life. There are so many aspects to building up your clientele- here we will touch on a few: (more…)

Salon Marketing Myths

by Amber @ LuckyStoneMedia
Categories: Marketing, Salons, Stylists
Tags: , , , , ,
Comments: 1 Comment
Published on: January 15, 2012

It’s easy to fall into common marketing mistakes.  Here are three myths to avoid in your salon:

(more…)

Guarantee Me!

by Tara
Categories: Salons, Stylists
Tags: , , , ,
Comments: 1 Comment
Published on: November 21, 2011

Ever have a guest call you 2 weeks after a haircut stating that it is too long, uneven, doesn’t like the cut, et cetera? Or they call 6 weeks later and you want to let them know it’s time for their next appointment – not a free cut fix? Or how about a highlight guest who always calls the next week complaining about one strand of hair she wants blonde that didn’t get highlighted? I’m sure we all have the guests who sometimes take advantage…but we also have guests who have a genuine and legit aggravation or guests who never speak up when they are unhappy and then never return. Personally I would like to hear it when my guest is unhappy-otherwise how can I ever learn from my mistakes?

(more…)

The Importance of Niche Hairstyling How to Find Yours.

by Gregory
Categories: Salons, Stylists
Tags: , , , ,
Comments: No Comments
Published on: August 29, 2011

The key word to this post will absolutely be “Specialist!”

We all have an idea or an understanding of exactly what that means. In fact it’s more than likely that we all have experienced one!

But the question here is, have you ever thought of yourself as one?

Well guess what? YOU ARE!

 

(more…)

Looking to grow your client base? Try This!

by Gregory
Categories: Salons
Tags: , ,
Comments: No Comments
Published on: March 11, 2011


Hello all! I often get messages from many people asking for new and innovative ways to growing your clientele.

Here is a great idea!
Offer astronomically ridiculous specials that even your cheap skate best friend wouldn’t turn down.
But here is the trick! Make it exclusive, impactfull and most importantly be very strategic about the way you work the process.
What do I mean by this? Well it’s simple really….
Find a network of people in your local area. A network such as the bartenders at a popular bar or a waitstaff at a popular restaurant. Create your special, such as $35-$50 for a Color & Cut. Design a promotional flyer,card,etc. stating that this offer is exclusive to the particular place to which you are marketing this special (make sure to place a disclosure stating that this offer is only available to new guests).
The goal is that you will build a “flash” clientele (even if they only visit you once) in a localized social environment that will “wear your work” and will create open opportunities to refer more clients to your chair!
The key here is to make it exclusive and to target social environments!

Salon Business Monday!: Social Media My Salon – Introduction To Facebook Part I

by Gregory
Categories: Enthusiasts, Salons, Stylists
Tags: , , ,
Comments: No Comments
Published on: October 4, 2010

It’s that time again. Monday! Let’s talk about your salon.

So last week we left you a little on the edge and today we will cover most of what we did not.
We began this series of postings a few weeks ago, discussing the ways to integrate your salon and the virtual world via the internet. If you are just joining us make sure to go back and read the previous Salon Business Monday Posts, you can do so HERE.
If you are all caught up, well then let’s continue shall we.

Salon Business Monday!: Content On My Website’s Links

by Gregory
Categories: Salons
Tags: , ,
Comments: No Comments
Published on: September 27, 2010

Hey Everyone! it’s Monday and it’s time to talk salon business. If you are just joining us then make sure you go back to the past and check out the Salon Business Monday posts for the last 2 weeks. We have been breaking down your salon websites. From how to start one, to what should be on your home page, to today: What content should be on your website’s links!

If you need to check out the last 2 posts, you can do so HERE.

Lets get started shall we? Also if you are rushed for time that is OK! Today’s post is short and sweet!

So Lets Break down what these links should have on them.

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Salon Business Monday!: What Should Be On My Salon’s Homepage?

by Gregory
Categories: Salons, Stylists
Tags: , , , , , ,
Comments: 1 Comment
Published on: September 21, 2010

Over the next few weeks we are going to be discussing ways to incorporate your salon’s brand/name into the world wide wine and how to make it effective.

Last week we discussed Step 1, Creating a website and the different options to do so. If you happened to missed last weeks article and you don’t already have a website make sure you go back and read last weeks article to make sure you are all caught up. You can view that article here.

(more…)

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