I just got back from an introduction to Redken’s new Oil Delivery, Ammonia Free, Hair Color line:
ChromaticsThis is something to get excited about! This color line truly is going to rival all color lines, and in time will be the revolutionary product to change all hair colors chemical make up.
While everyone knows that no publicity is bad publicity, many people do not realize that some advertising is bad advertising. For all of the stylists and salons owners that are trying to advertise your services, here is some free advice about negative advertising that will save you a lot of money.
You’ve probably already seen commercials or online advertisements that claim to be Hair Doctors. This is just one example of a positive term that has been used incorrectly. By using the word doctor, you have lost about half of your potential clientele.
When someone finds tries to find your Hair Doctors business online, they will get more search results for doctors than for hair salons. Not only have you used a tired expression, but you have lost tons of valuable new business. So, when you are naming your business or services remember to keep it simple and to use positive keywords.
Your ROI, or Return on Investment, should almost double what your put into your advertising. If you are spending $1,000/month to advertise your business, you should be getting around $2,000/month in new customer revenue. If you are not getting this return, you are advertising incorrectly.
All too often business owners forget that advertising is more than just sponsored ads on social media sites or search engines. Even a commercial or magazine ad will most likely not be worth the cost depending on the size of your business. When you’re figuring out your investment you have to factor in all of the time and energy that went into the advertising. If you’re not doubling your sales every month on new advertising campaigns, you need to try something else – and you have to keep trying something new as quickly as possible.
Unfortunately the customer isn’t always right, but their feedback is. If your customer is giving negative feedback about your services, you haven’t sold them yet. Not only have you lost a customer at this point, but you have also lost the potential referral customers that this person would have brought in.
In a service orientated field, every customer is worth at least three times what they will be paying personally. This isn’t all bad news though, because you still have a chance to regain their patronage. Always be positive and confident about the work you do!
If you sense that the customer is unhappy about their cut, give them an incentive to come back. By offering something as simple as a $5 off discount by mentioning your name on their next visit, you have given them a reason to come back. If your customer is happy that they have gotten the value they were looking for, they will be more satisfied with the overall experience as well.
And were not talking subtle either. Bring out the yellow! This theme is all about vibrant.
Look to see a lot of vibrant shades of gold – As Tammy was saying from the post bellow; warmth is in this season. So have some fun with Strawberry Blondes and intense shades of copper… take it one step further and put some kick to that golden blonde hair with a strong splash of golden copper.
It’s been done and done, and done again. The Ombre, or 6 months of roots trend, is on its way out! Sarah Jessica Parker, the godmother of the ombre rocked this ages ago on sex and the city. Today, you cant turn a page in People Magazine without seeing roots down to the ears everywhere. Stars like Drew Barrymore, Jessica Biel, Khole Kardashian, all rocked this look. It was good while it lasted, less up keep and more natural, but it’s a new year, time to get our roots under control. Yeah maybe it’s a bit more maintenance, but find the right stylist and a good high-lite or all over color could last you 8-10 weeks.
Strawberry blondes and playing with different shades of copper are whats in for spring. Go Gingers!!!
Don’t get me wrong, the Ombre is a great look. Hell, I just got over my phase. Yes you might be in the salon a few weeks earlier, but maybe its time to change it up again. Sometimes you get stuck in a rut because you don’t have any new ideas for your hair. Hopefully this will get your brain flowing again. There are so many great color options, your roots will thank you!
Follow The Jump (Link)…
What Cosmo Has to Say – What Men Love
Marie Claire – Sexy Hair Styles
Bella Sugar – A J-Lo How To
Daily Make Over – Top 10
This years Grammys were amazing! But for stylists it’s so much more than music right!?
There are far more important things… Like the hair. So lets break it down with this years THSB favorite/worst Grammy hair awards
With all the Whitney Houston trends and tributes we thought we would start there!
Tammy Card is a recent transplant from Los Angeles to Dallas Texas and has been in the industry for 6 years now.
She is a graduate of the Aveda Institute in Florida and the Aveda Masters Continuing Education program. While at Aveda, Tammy received many certifications in Eco-Friendly practices, Aveda Advanced Coloring Techniques and Aveda Sping/Summer Cutting Collections.
She moved to Chicago shortly after where she received her Vidal Sassoon training, apprenticing under former Vidal artistic and creative directors and specializing in Vidal cutting techniques and collections.
Tammy specializes in clean line Vidal techniques. Anything with definition and a good shape, whether it be in a bob or a bang, can make you feel like a million bucks and help you stand out from the rest.
Tammy is going to bring a fun and interesting perspective to THSB. Her articles will take you inside the mind of a hair stylist filled with humor, ideas and personal situations.
Richard Kavanaugh is a stylist to the stars (men and women), a runway stylist, photo shoot stylist (including several magazine covers) and he’s a regular on morning TV shows, such as Good Morning America, where he’s featured as a hair guru. Richard has a reputation for offering great advice on how the average woman can get her hair to look like she just left the salon.
Richard has worked in barbershops and salons, learning how to be great with hair by spending time working behind the chair. After honing his craft, he entered and even won several hair competitions, including the l’oreal colour trophy (twice) and new zealand hairdresser of the year, among numerous other regional and national awards. Richard’s passion for creating fabulous hair resulted in his abilities as a stylist with the “perfect blend of fashion, craft, art and teamwork,” and he became known within the fashion industry for creating memorable hairdos.
